The first advertisement was released in the Guntur district edition of Telugu newspaper Vartha on Sunday the 7th September, 2003 in Andhra Pradesh, India. The advertisement was the Telugu(native language) translation of the following text.


Kaila Benjamin Paul Babu, a native of Chinaravuru, Tenali and an IT professional in USA has decided to establish 2 yearly merit scholarships starting from 2003 in the memory of his late parents. Sri.Kaila Neelambram Boys Scholarship -1 Rs. 5000.00 Smt.Kaila Vazramma Girls Scholarship -1 Rs. 5000.00 ELIGIBILITY: Economically backward Dalit students (religion no bar) of 1st year Intermediate with Maths/Science from Guntur district with good percentage in 10th are only to apply along with copies of 10th marks list, caste, income certificates, admission letter from college,2 passport photos, address for communication and name, telephone and address of the Head-master/principal of the school studied on or before 10.10.2003 to: A.Devadas,#302,CHANDRA GANGA ENCLAVE, BRUNDAVAN COLONY, Dr.A.S.RAO NAGAR, E.C.I.L. POST,HYDERABAD- 500 062. Selected candidates will be intimated by post individually by 10.11.2003. Note: We plan to introduce more of such scholarships. Please contact us for details at the above address or if you are interested to sponsor any more.